Are your customers and prospects fans, friends or followers? Do you tag, text or tweet? Pacific Market Center hosts Seattle Market Week and ProMotion Holdings’ Managing Director, Steve Crandall, presents a fun and informative session where buyers will learn how an effective social media strategy can help manage and market their business.
Market Week is the intelligent, sophisticated, boutique-style buying event that’s starting trends, making news and creating excitement throughout the industry. Discover how Pacific Market Center has risen to become the leading market on the west coast for home furnishings, accessories, gifts and more.
This was our July Issue: Premier Realtime
Our trial consulting division, Prolumina has extensive experience in working with litigation attorneys. Through their years of providing trial serves our team of consultants have collected a few tips that have proven helpful when preparing for trial:
- Involve a Litigation Graphics Team Early
- Test Your Case
- Find the Right Trial Technician
- Gain Perspective with Litigation Consultants:
- Use Technology as a Strategy
- Carefully Consider Presentation Medium
- Meet Technology and Presentation Expectations
- Plan Ahead for Courtroom Challenges
To learn more about our trail services, visit our website.
Myth 1: It’s Expensive
It is possible to create an effective marketing video on any budget. The key is to identify a clear message and determine the best style of video to present that message. With different options for video content available such as motion graphics, live footage or utilization of existing assets we are able to take into address all our client’s needs, including budget.
Myth 2: It’s Complicated
Creating a video requires a multi-step process but it doesn’t need to be complicated. The project method we have developed is designed with each key element of production taken into consideration. By approaching each client individually, we begin the process by outlining goals, understanding challenges and identifying the needs. The process then moves to creative development and coordinating the necessary production elements to achieve the preferred content. While each project is unique, our focus is ensuring that the entire process is not only efficient but that the final product will exceed our client’s expectations.
Myth 3: It’s Time-Consuming
Our team of qualified professionals will work closely with you through every step of the production process to create a video to meet any deadline. We are on hand to handle all the arraignments and make sure that production time is utilized efficiently. While each video is unique, our focus is always on making certain that the process flows with ease and that that desired message is clearly delivered.
Myth 4: It Won’t Produce Results
Videos is one of the most effective ways of relaying information. Not only are consumers increasing the amount of video they watch but for many it is a more effective way to understand and retain information. To even further increase message comprehension, accessibility services such as captions can be added to the video.
With 75 million viewers watching online video per day, video is the medium that people are regularly going to for information. By defining successful metrics in the beginning we can help establish the most effective distribution to achieve the goals outlined and help to calculate the videos reach once it is debuted.
With all these myths put to rest, are you ready to start utilizing video? Contact us and we would be happy to help get you started!
As trial approaches, attorneys spend time honing strategy and preparing arguments. Many tools are used to strengthen their position to a jury, including the addition of technology to the presentation. While technology can be a tremendous asset, the same amount of planning and strategy needs to be allocated to best utilize the technology available. This is where a presentation technical trial consultant can be of great assistance; they can help identify potential weaknesses and work to create a viable solution. At the end of the day, the best preparation can be undone by a simple oversight so you want to make sure you have everything covered and the best professionals on your team to make sure nothing is left to chance.
Currently, the trial of George Zimmerman is underway in Florida. This case has received national attention and therefore the trial is being televised throughout the country. During the trial the prosecuting attorney had the 33rd witness testify via Skype.
This is an acceptable solution for an out-of-state witness, and we are seeing more and more witnesses being brought “live” into the courtroom via electronic means. Typically, Federal Courts across the country have this capability, although care must be taken to coordinate through the Court’s technical or IT departments. There are a few State Courts that are ahead of the curve: Multnomah County has long had an arrangement with OR State to provide videoconference in any of their courtrooms. King County has recently implemented a state-of-the-art electronic courtroom that also has videoconference capabilities.
Even still, you’ll need to ensure you have a technology partner working with you to achieve a seamless integration into your case presentation. A Skype account can be set as private and the status can be set to ‘do not disturb.’ However, the video below is an example of what happens when trial technology lacks prior planning. Although Skype is acceptable, Prolumina uses a business-class videoconference application that not only optimizes audio over video, but is also a closed, password protected, and much more secure application.
With the Skype name public, other users could easily ping the witness with a chat request. Once users realized their requests would appear on national TV, the account was flooded with chat requests.
Instead of the witness testimony helping the prosecution’s case, the technology hampered their ability to communicate evidence. The judge was obviously dismayed at the failure of the trial team to manage their technology, and the jury was at best distracted by the chat requests that broke up testimony. In the video, the witness can be seen trying not to laugh which could potentially seriously discredit their credibility and believability.
When used strategically, technology can add tremendous value. When not planned for carefully, technology can potentially derail your presentation – or worse – hurt your case. Trial presentation technology consultants are experts in finding ways to utilize available technology in a way that will best compliment the attorney’s evidence. After all, the attorney’s job is to know the law. Our job is to help you be more persuasive and get better results.
a thankful nation.
….it’s change. And change is (most often) for the good. And this change is very good.
We are excited to inform you that Prolumina, ProMotion Arts, and Premier Realtime are joining together and combining operations to bring our clients much greater breadth and depth of services in the Northwest and beyond.
- Prolumina is the oldest and most respected trial services firm in Seattle, with service offerings of: insightful strategic consulting and jury services, powerful litigation graphics, and second-to-none in-court technology.
- ProMotion Arts provides high-end corporate communications, motion graphics, web streaming, and creative new media solutions.
- Premier Realtime is one of the top-ranked (with the gold medal to prove it!) realtime reporting agencies in the country.
We will each continue to operate our own entities as before, with the added benefit of additional staff, resources, talent, skills and abilities. Effective immediately, our combined headquarters will be located at 2200 Sixth Avenue, Suite 425, Seattle, WA 98121. Staffing, phone numbers, and email addresses will all remain the same.
The only thing that won’t change is the level of care and quality of services you’ve come to know and expect from each of us.
Thank you for your past support, and we look forward to continuing to serve you in more ways and better than ever before.
Instagram has made a move to compete for views by adding a video service to its platform. The announcement of the new video feature came Thursday. Instagram’s video service will let users record up to 15 seconds of footage. It’s direct competitor, Vine currently has a 6 second limit. The designers at Instagram have also created a special Cinema feature that stabilizes shaky video and allows for users to edit clips, these feature are also not available using Vine.
Other features include the ability to post directly to Facebook and similar to their photo sharing app, Instagram has included 13 filters specifically designed for video. While this is a new sector for Instagram, they have a built-in-audience with over 130 monthly users. Vine has been able to attract 13 million since it’s inception six months ago but it possesses none of the added features Instagram has integrated into their new service.
With it’s direct Facebook integration and strong audience base, Instagram will be a strong contender to dominate in the race for more views.
In a report released Tuesday, Ooyala estimated as much as 10 percent of the internet’s video content is now consumed on mobile devices. That’s up from just 4 percent this time last year.
The company’s Global Video Index Q1 2013 report contained a few other insights on the changing nature of video. People are not only watching a record number of videos on their smartphones and tablets, they’re also more likely to watch longer videos on mobile. mobile video
Ooyala estimates a little more than half of all videos consumed on mobile are 10 minutes or longer. By comparison, just 38 percent of videos consumed on a desktop PC are 10 minutes or longer. The data for this index was compiled by analyzing the video viewing habits of over 200 million people in 130 countries.