Nielson just released numbers concerning time spent video streaming and number of streamers. For the first half of 2011, the amount of time that was spent streaming online videos grew at a faster rate than the number of video viewers.
The Senior Vice President of Nielsen Client Research Initiatives, Joe Holz, believes “the greater increase in time spent viewing compared to the number of unique viewers is likely due to an increase in the amount of video content available for viewers to watch, especially long-form content like movies and TV shows on sites like Netflix and Hulu.”
There were 18 billion unique videos and 164.4 million unique U.S. video viewers in September, according to Nielsen. For this same month the top three online video destinations by total number of streams was (in order) YouTube, Hulu, and VEVO. The top video destinations changed only slightly when determined by unique viewers. The top three (in order) were YouTube, VEVO, and Yahoo!.
These statistics bring to light the increasing role video streaming is playing in daily life. This technology is extremely relevant here at ProMotion Holdings. We utilize video streaming on a daily basis when working within our different divisions.
Our court reporting division, Premier Realtime, utilizes video streaming for depositions. During the deposition, we are able to provide clients with a video stream of the deponent in real time. This can provide co-counsel, experts, and other party’s access to the deposition without having to travel to observe the deposition.
ProMotion Arts offers clients the ability to use streaming video at various events. We can shoot, edit, and transmit event footage LIVE to the web. Graphics and additional content from the event can be streamed as well, giving viewers the same experience as attendees.